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PRESS RELEASE
Plano Star Courier
Aug 31, 1995
By Sally Gruss
Offering The Metroplex's Only New High-Tech Machine.
It's the critical question of dinner table conversations and over countless cups of coffee: "Where can I go to get my car repaired?"

It is a very serious question in this day of two-car families, driving teenagers needing their own cars in safe, working condition and all new-and-old-car owners. The answer though crucial and serious, is , however, plain, simple and obvious according to the staff at The Auto Shop.

Recently relocated to 2560 E. Plano Parkway, The Auto Shop has an impressive 35,200 square feet of office and repair facility space dedicated to the best in customer service and car care with the finest in technological advances and continually updated data bases of mechanical information for all repair work.

No need to worry about your brand new car and its intricate systems. The Auto Shop staff will have the answers quickly, and know where to find and get the necessary parts immediately because of the computer intensive operation.

Owner Kezhaya said he had a vision ten years ago that the future would be in keeping up with technology. He still feels the same way about the next ten years.

As a result, he moved his operation 18 months ago to this new, modern location, just one mile east of Central Expressway on Plano Parkway.

It's a customer's dream.

After experiencing the huge size from the outside, the friendly atmosphere inside is inviting, like you're part of this big family. That feeling comes from the owner Jerry Kezhaya, a family man and proud father of five-year-old son, Nicholas, and two-year-old daughter, Alice Marie. Nicholas can often-times be found at the office with his father.

But his newest "baby" is only a month old and is the "only one in the Metroplex." It's a fancy alignment machine.

"We can do a real four wheel alignment now," he said of his new Hunter Alignment System, a $65 thousand computer assisted machine that records the wheel measurements within one-one-hundredth degree of accuracy.

"Most alignments are measured from the front wheels and don't measure across the back wheels," he explained. This amazing machine measures each wheel using radio frequency waves. It's a manner that suggests "Star Wars" technology.

This new equipment is just further evidence of Kezhaya's commitment to offer the ultimate in service to his customers.

The newest technology is everywhere.

His technicians, all ASE certified, draw on the extensive computer information available from link-ups directly to the auto companies, keeping up to date on all changes, service reports and recall information. Kezhaya prefers the title "technician" not mechanic for his staff because, he said, they have completed and passed extensive certification training. He also has a video library of auto system workings available to both staff and customers.

The Auto Shop is definitely customer oriented. And the customers have responded. They've given the operation high marks in their customer report cards, sent to The Automobile Association of America, AAA, and returned with comments.

Kezhaya explains that the auto club demands at lest an 85 percent "excellent" response to the comment cards questions to retain the AAA rating. The Auto Shop however, scores "over the top all the time" according to Kezhaya.

Customers write:

"They do excellent work. I've been a customer more than ten years."

"They repaired items the dealer could not repair on three occasions."

"The Auto Shop is innovative, refreshing, new approach to the customer- Four Stars!"

"These people run a first class operation"

"This is the only place I can trust."

"This is the best auto repair facility we have ever used."

Said another satisfied customer:

"Honest, dependable and skillful. I am happy to drive the extra ten miles to have my cars repaired by Jerry and his mechanics."

What many customers might not know is that The Auto Shop is also very environmentally sensitive.

"We recycle everything," Kezhaya said. "Even the mop water."

The shop goes above and beyond normally enforced standards, easily meeting Environmental Protective Agency standards, and surpassing city regulations.

It is practices such as these, Kezhaya said, that helped The Auto Shop win the Harte-Hanks Reader's Choice award for 1994 and 1995.

With 63 bays available for auto care, service specialists in white shirts and ties, certified technicians, sparkling clean offices, waiting areas, restrooms and kitchen, there's yet one other element, the children's area in the customer waiting room.

It's carpeted, filled with toys and safely buffeted with a low, carpeted barrier from adult traffic. It is a perfect spot for the family waiting for service to be completed.

 

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